Clicks revisited.

Cu ceva intarziere,  am dat de rezultatele unui research realizat de comScore impreuna cu Starcom, despre online adv si evaluarea performantelor sale. Conform datelor din 2009, rata utilizatorilor din USA care au clickuit cel putin o data pe un banner intr-o luna a scazut in ultimii doi ani de la 32% la 16%. Mai multe info intr-un comunicat de presa comScore, aici.

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