Ephron on Research.

“There is no certainty in survey research, only probability samples. And hasn’t been one of those in decades.” Plus alte cateva adevaruri dureroase pe care uneori oamenii din market/media research se sfiesc sa le accepte recunoasca, in acest articol al lui Erwin Ephron.

Unul dintre preferatele mele, destinat in special clientilor de research: “Today using research is like having sex with a stranger. You have to think about it a lot and be careful”

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