“There is no certainty in survey research, only probability samples. And hasn’t been one of those in decades.” Plus alte cateva adevaruri dureroase pe care uneori oamenii din market/media research se sfiesc sa le accepte recunoasca, in acest articol al lui Erwin Ephron.

Unul dintre preferatele mele, destinat in special clientilor de research: “Today using research is like having sex with a stranger. You have to think about it a lot and be careful”