Comunicare ca la manual.

De o vreme, doua mari companii de produse petroliere si servicii au inceput sa comunice asa cum scrie in orice bun manual de Service Marketing. Atat spoturile Rompetrol cat si cele Petrom incearca sa promoveze cel de-al patrulea P din mixul de marketing.

Sau mai precis, P(eople) cei mai tineri manageri de top versus P(eople) cu bun simt si responsabilitate.

Sunt foarte curios care P va avea castig de cauza in randul P(ublicului).

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